Our core initiative is the OPTIMUS Network, which allows venues to enjoy new revenues, improve operations, and enhance guest experiences.
Unlike regular service providers, who sell venues individual technology components, with a long-term service agreement – We instead design and install a complete ecosystem of Smart Technologies [Smart Wi-Fi, Interactive Signage, Mobile Apps & Location Tech] all working together in one system, for NO Cap-Ex or Upfront Costs!
We off-set the low monthly support & licensing fees with our robust Marketing and Promotions Network, that introduces generous new revenues streams for no additional work on your part. You wear enough hats already!
The OPTIMUS Venue Network is a true iOT mesh network, comprised of four foundational elements that power the system and the marketing & promotional benefits it delivers.
A stable, scalable, lightning fast and top-security enabled Wi-Fi solution supports the entire foundation of the venue and user experience. The world has evolved: No longer is Wi-Fi an amenity, but rather now it is considered a utility, and expected by both guests and brand sponsors. OPTIMUS can work with existing infrastructure already in place, or we can install the entire end-to-end Wi-Fi solution for venues – to ultimately deliver the passive revenues of Wi-Fi sponsorship.
All types of digital signage, including jumbo-trons, directory signs, kiosks, individual tablet screens, LED walls / dioramas, ribbon boards, and more are all parsed and fed content specific to the fans, guests and consumers near it. Some screens may be touch-enabled, while others are triggered by motion or proximity (beacons / sensors) – but all of them are designed to better serve dynamic content in the most compelling way to individuals and large crowds.
A venue-branded mobile application will be customized to provide not only the basic features one would expect of a venue app, but also several optional enhanced features / modules; all aimed at providing new revenue streams from brands and community partners. Guests are incentivized and encouraged to download your app as they participate in Wi-Fi, contests and games, ordering food or merchandise, wayfinding, parking and more. The advanced profile, location-tracking, and behavioral capabilities of this sophisticated ‘smart app’, and one-to-one marketing & communication channel it brings, makes it a clear choice for venues.
Our ‘secret sauce’ rests in the ability to track and communicate with individual users, over several modalities (mobile device, Wi-Fi, signage, etc.) across an array of different venues / locations – even while they are at home or at a competitive venue. This ability, coupled with our personal content engine, ensures that users are delighted with the personalized messages and content they receive – thus enhancing guest attendance, dwell times and per-person spend. Not to mention the new incremental sponsor revenues derived from this advanced capability.
OPTIMUS Network venues finally have the sophisticated system in place they need to engage with guests personally – giving them both the channels and insights to better market to them!
Sponsorable Items Include…
The benefits of your venue being on the OPTIMUS Venue Network as a stand-alone location are very strong, but become even more powerful when our team is able to bring Regional and National Sponsors to advertise across a number of our venues, as well as Network-Wide Digital Experiences that deliver incremental revenues.
Pop-Up and In-Line Mobile Ads
Sponsored Promotions both on and offsite.
Annual Membership Dues
Sticky – Reason for fans to download and keep the venue mobile app.
Additional Revenues including:
– Member upgrades
– Special pre-paid packages & Events
– Location-triggered sponsor promotions
– And much more…
No hefty development costs. We do all the creation, design, build & deployment for them – all for a low licensing & participation fee.
This capability creates new Ticketed or Free Public events to fill empty venue dates.
Pre / Post and In-Event Experiences that fans rave about, and share to their social networks for powerful organic marketing!
Like having a high-powered Technology & Marketing SWAT Team, bringing best practices and new ideas to the network 24/7.
Allows the venue to stay ahead of the curve, and never become hostage to outdated equipment and/or ideas.
Equipment is repaired or replaced for as long as they’re on the network.
Software is continuously updated and improved for all aspects of the network [Wi-Fi, Interactive Signage, and Mobile Apps].
Members of The Concourse Club enjoy VIP perks, offers, access and status wherever they go! Basic membership is FREE to all who download the mobile app for any of our locations on the OPTIMUS Venue Network. Members simply show their virtual ‘Concourse Club Pass’ at participating venues to enjoy benefits not made available to non-members, including but not limited to: